It’s that time of year when you’re juggling last-minute project requests and scoping out 2025 budget plans. It can be stressful, but we’ve got your back! Check out the 3 job aids below to help you facilitate market research meetings and negotiate project details with confidence. They’re available now in your Training Portal!
Q1: One of our internal clients reached out with a new project request, but my manager does not have the time to scope it out. So, I was asked to facilitate a call with the stakeholder to pin down their research objectives. There won’t be time for a follow-up meeting, so how can I make sure I ask all the right questions and don’t miss any important details?
Check out the Specifying Market Research Objectives Job Aid—it’s your go-to tool for navigating unclear research objectives. It will help you ask the right questions, make solid recommendations, and ensure you cover all key details. For example, it can help prevent common pitfalls like unclear target populations or too many objectives, both of which can derail a project. With this guide, you’ll steer the meeting confidently, leaving everyone aligned and impressed with your attention to detail.
Q2: My clients often ask for my input to help specify the population for a survey. Sometimes this goes smoothly, but other times they need more guidance to avoid over- or under-screening participants. How can I run a meeting to guide them through these decisions?
The Population Considerations Job Aid is your secret weapon. Use it to create a meeting agenda or keep it handy as your personal go-to checklist, so you cover all the bases like a market research pro. In just one page, it’s packed with common population parameters and important budget implications—helping you ask the right questions and lead the meeting with confidence.
Q3: I’m working with a new client who is unfamiliar with market research, and I can already tell they need some education (they’re using terms like “qualitative” and “quantitative” incorrectly). I know educating them will make them a better, more satisfied client, but they’re a busy marketing exec and I won’t get much of their time—so it needs to be brief. Does Research Rockstar have anything I can use for this?
Absolutely! When working with clients who are new to market research, you often need to step in as an educator—without taking too much of their time. To make this quick and effective, we’ve created the Market Research Definitions Job Aid—a concise, 2-page guide that covers key concepts, including the somewhat quirky but persistent debate between Market Research and Marketing Research definitions. You can use the most relevant sections for your client to create a quick reference sheet of your own—keeping it brief and efficient, while helping them become a more informed partner.
The Specifying Market Research Objectives, Population Considerations, and Market Research Definitions Job Aids can all be found in the Market Research 101 course.
Have more burning questions? Just use the search function in your dashboard!
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