Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | | More Today I’m joined by John Dick, Founder and CEO of Civic Science. Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Their proprietary InsightStore analyzes the responses…
In the competitive manufacturing landscape, a robust channel partner strategy is essential for driving growth and ensuring long-term success. Additionally, this blog post explores the importance and benefits of adopting a comprehensive channel partner strategy, particularly for manufacturers, and highlights the innovative solutions provided by Computer Market Research. Understanding Channel Partner Strategy A channel partner…
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Enterprise business applications run all phases of a company’s operations such as sales, customer service, accounting, finance, human resources, inventory, and manufacturing. They streamline and coordinate work across the enterprise, supporting corporate goals of revenue, profitability, and cost optimization. As a result, the market for these applications continues to aggressively grow. Today’s business applications are…
Read More “The Four Agreements That Enterprise Business Applications Must Adopt” »
Across the globe, 58% of people recognize the urgency of protecting the environment (GfK Consumer Life 2024). Recently, this focus has been sharpened by the impact of climate change on people’s health. In this landscape, tech products that help consumers combat the effects of climate change, air or water pollution are poised for growth.
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Due to the fast-evolving tastes of Chinese consumers, leather shoe brands are finding it challenging to stay relevant in the footwear industry in China. In the 2nd week of May 2024, Chinese netizens were having a heated discussion on Weibo regarding whether #leather shoes have been abandoned by today’s era# (皮鞋已经被这个时代抛弃了吗), garnering over 6 million…
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The push-pull model is a framework that is best used when organizations are looking to introduce a new product or solution to the market but are unsure of the enablers and barriers that customers see when thinking about switching solutions. The framework allows us to explore a variety of reasons why customers might want to…
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[Cuba, MO, August 13, 2024] Qlarity Access, a research logistics company focused on delivering confidence in research that brings clarity to decision making, is excited to announce the acquisition of Beall Research, a full-service market research consultancy specializing in advanced quantitative research projects and understanding the emotional drivers of purchasing behavior. This strategic acquisition, effective as of July 15, 2024, marks a significant milestone in Qlarity Access’s mission to bring clients the confidence they need to make strategic impactful and actionable business decisions. The acquisition is driven by shared values and strategic alignment in business and client focus.
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In 2023, the cosmetics market in China surpassed RMB 517 billion. This is a healthy growth of 6.4% compared to that in 2022. With continued interest in looking attractive and keeping their skin, the cosmetics market is projected to reach RMB 579 billion by 2025. China’s cosmetics market, which comprises of skincare, makeup, and other…
The insurance market is a critical pillar of the global economy, providing essential risk management and financial protection services to individuals and businesses alike. Hong Kong serves as a key hub at the heart of this sector, increasingly connecting China with the global insurance industry. Despite becoming a core sector of Hong Kong’s economic framework,…
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Product samples have increasingly influenced full-size purchases in recent years, reshaping the Chinese B2C market. The astonishing popularity of sample-sized products has given rise to a thriving samples economy in China which has not seen similar growth in the West. Chinese consumers are increasingly embracing sample-sized shopping, leading to a shift from samples being purely promotional to…
Read More “China’s samples economy continues to thrive as brands take over” »
