Category: Market Research

Conducting market research on a global scale presents unique challenges, especially when it comes to navigating cultural differences. Understanding and addressing these cultural nuances is crucial for obtaining accurate and meaningful data for useful insights. Let’s explore key obstacles in global market research and provide strategic solutions to overcome them. Root Causes of Cultural Challenges …

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Haircare is becoming increasingly important in China, with consumers prioritizing holistic wellbeing and adopting haircare routines as sophisticated as their skincare routines. According to China Daily, 94% of urban Chinese consumers consider haircare as important as skincare. Download our report on Chinese beauty consumer pain points Over recent years, China’s haircare market, primarily segmented into shampoos,…

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According to JD.com’s data, the sales of sample-size products (小样) in China have grown 4.3-fold between 2019 and 2023. Vending machines distributing sample-size products are popping up around malls, Harmay (話梅), a sample-size retailer born on Taobao has hopped offline to run 11 stores in 8 Chinese cities. Chinese consumers are then going to Xiaohongshu…

Read More “Is China’s sample’s economy a beauty market disrupter? – Daxue Consulting” »

Whilst logic might tell us that happy and engaged customers should be a top priority for b2b brands, our research tells us that only 2 in 10 companies would consider themselves ‘CX Leaders’ – namely, those fully committed to delivering on customer needs and providing a seamless experience for their customers. The core foundation to…

Read More “5 Top Tips for Running Effective Customer Journey Workshops” »

With reports of lower Chinese consumer confidence filling headlines, we simultaneously see phrases such as “consumption upgrade” and “consumption downgrade” used to describe Chinese consumer behavior today, creating more confusion than clarity. What’s clear is that Chinese Gen-Z consumption is changing, uncovering new purchasing drivers. The term “consumption upgrade” rings back to 2016, when China’s…

Read More “Two New Drivers of Chinese Gen-Z Consumption: Wellness and Experience” »

Whilst we all like to think we are good listeners, it’s not always the case that we consistently actively listen to conversations happening around us, both in our personal and work life. The importance of active listening has been highlighted as key in improving communication that we have with other individuals, and its impact on…

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Theo thông tin từ Sky Sport, West Ham United đang lên kế hoạch để chiêu mộ một tài năng trẻ của đội chủ sân Stamford Bridge trước khi kỳ chuyển nhượng hè 2024 kết thúc. West Ham muốn chiêu mộ người Chelsea Như xem bong da truc tiep đã đưa tin, đội bóng London đã…

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The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusive insights from the B2B market experts.   In this episode of the B2B Insights Podcast, B2B…

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  What is Kotler’s Five Product Levels Model? Kotler’s 5 Product Levels model is used to develop new products or services or improve existing products or services and ensure they not only meet but exceed customers’ expectations. The model developed by Philip Kotler highlights five ways to add value to a product or service. Each…

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Understanding customer needs is an important factor in overall business success. Identifying how customers feel about a product, service or concept can create a more effective way of serving them. While quantitative research provides us with measurable data that can be used to support a theory or hypothesis, qualitative research seeks to explore the ‘why’…

Read More “When to Use Qualitative Research to Better Understand Customer Needs” »