Category: Market Research

Highlights from Brand Africa 100: Kenya’s Best Brands 2024

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On the evening of Tuesday, September 3rd, 2024, at the Capital Club in Nairobi, Brand Africa awarded the best local and global brands admired by Kenyans from the 2024 Brand Africa 100, conducted continent-wide in collaboration with GeoPoll and Kantar. The event was attended by top decision-makers from several sectors including business, humanitarian, media, and…

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Market Research

Adding the Next Line of Defense

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As a research logistics company, quantitative data collection is a huge part of what we do. We have always had a strong commitment to data quality and eliminating fraud, but as fraudsters get more innovative, we have to adapt as well. We want to take you through some of the ways that Qlarity Access has always protected your data, as well as some new tools we are utilizing to take it one step further. 

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Market Research

LUMN CEO Jeff Storey Dividend Comments

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When LUMN talked about the two asset sales (that close in the first and second half of this year) the CEO Jeff Storey said it could create pressure on the dividend during the Q2 2021 conference call results. He said: I do realize that will put pressure on our dividend after we close these transactions…

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Market Research

How to Decide the Right Approach

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In today’s rapidly evolving business landscape, strategic decisions must be backed by accurate, actionable insights into market trends, consumer behavior, and competitive dynamics. However, deciding whether to conduct original primary research or leverage existing secondary data can be challenging. Each approach offers distinct advantages and potential pitfalls that can significantly impact your strategy. This blog explores the benefits, drawbacks, and strategic considerations of primary vs. secondary research to help you make informed choices. 

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Market Research

convenience, quality & shifting consumer habits

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The surge of meal kits in China finds its roots in the upheaval brought about by the pandemic, which reshaped consumer habits and preferences. As restrictions made it inconvenient for people to dine out, a burgeoning trend of purchasing pre-cooked meal kits emerged, offering a convenient and safer alternative. Ready-to-eat meal kits swiftly gained popularity…

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