MarketGenics India Pvt. Ltd. specializes in unearthing deep consumer and stakeholder insights using qualitative and quantitative research approaches. As a trusted partner to companies, agencies, and organizations, we assist design data-driven strategies that have a real-world impact.
A reputable media and advertising agency recently commissioned us to perform a qualitative research project on behalf of a health-nutrition brand seeking to develop its design and communication framework. The goal was to use authentic insights from medical professionals and health-conscious consumers to guide the brand’s creative direction.
This research would eventually establish the groundwork for tone, visual identity, packaging signals, and language that convey trust, wellbeing, and scientific legitimacy in an increasingly saturated market.
The major objective was to develop a profound understanding of how people interpret and relate to health, nutrition, and preventative care concepts. The insights collected were intended to:
Research Methodology
The research was conducted using Focus Group Discussions (FGDs) with two major audiences:
- Medical Professionals: Specifically, gastroenterologists.
- Consumers: People who had general symptoms of weariness, low immunity, or weakness but were not chronically unwell. They represented a demographic that is actively seeking preventative health measures.
Participants were shown visual and verbal clues to gauge their emotional responses, word preferences, and trust markers. The discussions also looked at linkages with modern wellness companies and packaging aspects that convey credibility.
Key deliverables and insights
The study gave crucial guidance for the health-nutrition brand’s creative strategy. This study set the framework for a health-nutrition brand to develop a visual and linguistic identity that communicates authenticity, trust, and scientific authority. By basing the creative process on actual human insights from both ends of the spectrum (prescribers and users), the brand is now positioned to create visuals that are not just visually beautiful but also deeply credible.
Conclusion
MarketGenics India Pvt. Ltd., a trusted partner in insight-driven decision-making, conducted the study. MarketGenics, known for its expertise in qualitative and quantitative research, continues to provide relevant consumer insights that drive purposeful brand strategies.
