As a research logistics company, quantitative data collection is a huge part of what we do. We have always had a strong commitment to data quality and eliminating fraud, but as fraudsters get more innovative, we have to adapt as well. We want to take you through some of the ways that Qlarity Access has always protected your data, as well as some new tools we are utilizing to take it one step further.
When to Use Qualitative Research to Better Understand Customer Needs
Understanding customer needs is an important factor in overall business success. Identifying how customers feel about a product, service or concept can create a more effective way of serving them. While quantitative research provides us with measurable data that can be used to support a theory or hypothesis, qualitative research seeks to explore the ‘why’…
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