Voice is the most intuitive, natural and efficient way to
communicate. It’s also an emotional microscope. So with increasing volumes of
research data being captured through recorded audio and video, it can be a source
of valuable insight.
The award winning Phebi platform goes beyond what people
say, illuminating how they felt when they said it and translating that
emotional response into data that can be analysed for greater insight. The
combination of analysis of both emotion data (from the ‘tonal analysis’ of the
respondent’s vocal characteristics) and the ability to visualise this data
graphically enables researchers to understand people in a more nuanced way and
better predict their behaviour. In effect, Phebi allows researchers to add
qualitative depth to their quantitative surveys.
And here at Askia we are delighted to announce the availability
of further capabilities with our partners at Phebi. With the most recent
upgrade to Phebi, it is now possible for the platform to ingest video content
as well as recorded audio. With a Phebi
credit account and Askia, you can begin adding audio and video options
everywhere you collect open-ended verbatim questions at very affordable rates.
How does Phebi, with its new added video capabilities, add
value to your existing research and analysis?
- Automated transcription, translation and
subtitling – Phebi algorithms enable fully automated transcription of recorded
audio and the audio that forms part of recorded videos. Once transcribed, the
text is then automatically added as a subtitle to the associated video. This
saves time, effort and money. At the same time, it turns the video into a
useable asset to help add life to the narrative for your research.
- Quickly create compilations of relevant video
snippets into enlightening ‘Show Reels’ – Phebi now includes a functionally
useful video editing suite. This allows the user to compile the processed video
and to select the snippets that illustrate a valuable insight, to form part of
the summary and highlights.
- A central repository for video content – Phebi easily lends itself to the job of video management and content storage, automatically organising your videos by project so that they can be quickly accessed, retrieved, and interrogated whilst confident that these assets are securely stored.
- A way to upload, process and extract value from existing pre-recorded content. We see many examples where clients have existing recorded content, perhaps captured as part of a project but not fully exploited for its insight value. Phebi allows pre-recorded content to be uploaded and analysed quickly and easily.
For further and more detailed discussions, just ask your key account manager for a live demonstration and they can arrange a walk through for you.
Feature Image by Denise Jans on Unsplash
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