Supermarket deals, including discounted gift cards, free choc, new online supermarket customer offers
There are so many supermarket-specific deals that we’ve moved this section away from our food and drink deals page. We’ll keep adding to the page as new offers appear.
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Loyalty coupons and prices
Supermarket loyalty schemes often let you earn points as you shop, while others give you discounted prices or coupons – or a mix of all three!
Middle of Lidl: 50% off
Starting on 5 September, Lidl is running a sale on its middle aisle items. These can get snapped up quickly, so if you’re interested in any of the items on offer, you’ll want to be quick.
Items in the sale include kettles, toasters, vacuum cleaners and even garden furniture.
Waitrose: £15 off £50
If you’re a MyWaitrose customer then you can get £15 off a £50 spend in September if you shop twice in August. You need to spend £50 in each August shop and scan your MyWaitrose card each time. On your receipt for the second shop, you’ll have a £15 voucher.
Sainsbury’s: Great fruit & veg challenge
Activate the Great fruit & veg challenge tile in your Nectar app to collect additional Nectar points when buying fruit and veg at Sainsbury’s. Offer runs until 17 September 2024.
Waitrose: weekly MyWaitrose discounts
It’s worth checking your offers before you shop to see how much you can save on selected products. In 2024 it appears to be mainly 50p or £1 vouchers, which is a far way down on the £3 and £4 offers in previous years.
Here’s Andy full analysis of the scheme and how it works.
Co-op: Coupons via membership
You need to be a Co-op member to get this deal. which costs £1.
Once you’ve signed into the app or online account you’ll see various offers which change each week. You can add two to your account and they’re automatically redeemed when you swipe your card at checkout. We often see £1 off your shopping offers here, as well as money off categories (eg 25p off cheese) or specific items (eg 50p off coke).
Lidl: Coupons on Lidl Plus app
Download the Lidl Plus app and you’ll get new money off vouchers every Thursday.
You might also find one when you first sign up to save £5 when you spend £25. If it’s there it’s valid for 14 days from when you activate the app.
Lidl: Up to £20 back a month with Coupon Plus
There’s also a new offer called Coupon Plus. If you reach certain spending thresholds in the calendar month, you’ll get a coupon to spend.
The levels are:
- Spend £50 and get a free bakery item
- Spend £100 and get free crisps
- Spend £150 and get free juice or smoothies
- Spend £250 and you’ll get an extra 10% off your next shop (up to a maximum of £20)
You need to scan your Lidl Plus app when you shop to qualify for the offer.
The coupon will be added to you Lidl Plus app and you’ll have seven days to use it.
Obviously, this is only good if you are going to spend that amount anyway – it’s not a reason to buy things you don’t need.
Current offers
Iceland: 8 items for £10
Iceland is currently running an 8 for £10 multibuy offer. The offer is on Birds Eye products and includes pizzas, veggies, fish fingers and fish cakes, amongst other standard frozen items.
Most of the items in the offer would usually cost between £1.50 and £3, so it’s a good opportunity to fill up your freezer if these are items you’d usually buy anyway.
Gift card offers
Cashback on supermarket gift cards
There are a number of apps that’ll give you money back when you buy gift cards, including some of the major supermarkets. Use these for your everyday shopping and you’ll be saving every time.
The key apps are:
We’ve written in more detail about them here, including some welcome offers to boost your savings.
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Cashback apps
You can often save a little extra on your groceries using supermarket cashback apps (read our review), and it’s worth checking to see if there are freebies.
An example week:
CheckoutSmart had free Rachel’s rice pudding at Morrisons, free Bahlens Pick Up biscuit bars at Sainsbury’s and free Little Dish kids meals at most supermarkets.
Over on Green Jinn there was free Kombucha and popped chips at Tesco, free Love Corn at Waitrose, Asda and Sainsbury’s and free protein shakes and pea milk at Morrisons.
While Shopmium offers included free oat milk at Sainsbury’s, free Iron Bru at Asda, Co-Op and more, free Rachel’s organic yoghurts at Waitrose and Sainsbury’s, free Jerky at Asda, Morrisons and Sainbury’s and free Diet Pepsi at Tesco. And don’t forget there’s also free Pringles for newbies (more on this below).
Shopmium: Free Dairy Milk Buttons
One – Shopmium – offers a freebie to get you started. Right now it’s a pack of Dairy Milk Buttons.
Previously it’s been a pack of pringles, tub of Ben & Jerry’s, a snack jar of Nutella and it used to be a bar of Lindt chocolate, and has at times been a box of cornettos. It should say when you download the app.
Use the code KHMYEEFW to activate the offer. Once you have signed up you’ll need to buy the item and then scan your receipt to get the money paid back.
There are always lots of other discounts and freebies on the app, so it’s worth browsing to see what else you can buy.
Grocery delivery offers
Ocado: 25% off for new customers
If you shop at Ocado for the first time and use the code VOU4435047 you’ll save 25% off your first order. You’ll also get free “Smart Pass” delivery for three months. Minimum spend £60, max discount £20.
It’s also worth checking your email to see if you’re an existing customer in case you get sent a similar deal.
Sainsbury’s: £15 off for new customers
New customers to Sainsbury’s online delivery service, can save £15 off their first order over £80 using the voucher code SCSEO24AU15. Valid until 31 August 2024.
Iceland: £5 off your first online shop
Use code ICEFIVEOFF to save £5 on your first online shop over £45. There’s also free next day delivery too.
Grocery delivery app discounts
Zoom by Ocado: 20% off your first order
New to the speedy grocery delivery apps is Zoom by Ocado. Available in West London only at this time. Get 20% off your first order with the code WELCOME20.
Morrisons on Amazon: £15 off each of your first three shops
If you’re new to Morrisons on Amazon, you’ll get £15 off each of your first three shops with the code SUMMERSHOP1, SUMMERSHOP2 and SUMMERSHOP3 for your first, second and third shops respectively. £60 minimum spend applies.
Amazon Fresh: £15 off each of your first three shops (expired)
Get £15 off a minimum spend of £60 on your first three shops with Amazon Fresh. Use the code NEW15 at the checkout when you place your first order and the offer will be automatically applied to your next two orders.
gopuff: 40% off your first three orders (expired)
Save 40% off your first three orders over £20 with the code 40FOR3. Maximum of £10 discount.
Snappy Shopper: £12 off your first order
Save £12 on your first order with Snappy Shopper using the code SNAPPY12. Minimum order of £12.
Out-of-date but good to eat
There are a couple of websites which sell food that’s past or close to its best before date – but still safe to eat (more on the different dates on food here). Be careful not to over-order tough (much of it is bulk buy), and check the initial, pre-discounted price hasn’t been inflated. Watch out for delivery fees too.
We have a full guide on discount supermarket food here.
Discount Dragon
Discount Dragon (formally Yankee Bundles) is particularly good for chocolate, especially after big season events like Easter and Christmas. There’s free delivery on orders over £20 and 5% off your first order.
Approved Food
It’s worth checking out the Approved Food website to see if there’s anything that takes your fancy. Along with food that’s just out of date there are products that are part of warehouse clearances.
Christmas bonus schemes
Christmas saver schemes 2024
Asda, Tesco, Sainsbury’s, Iceland and Morrisons all tend to offer Christmas savings schemes. Depending on how much money you add to your account you’ll get a bonus reward. You can use your savings for any shopping in-store or online at the selected supermarket.
The table below shows the dates for 2024:
Supermarket | Last date to add money | Maximum bonus |
Iceland | 6 November 2024 | £20 with £100 |
Tesco | 1 April 2024 | 6% |
Morrisons | 31 October 2024 | Max £6 on £197 |
Sainsbury’s | 1 November 2024 | 5% |
Asda Christmas Savings Card | 12 November 2024 | 5.3% |
Asda Christmas Saver Cashpot | 3 November 2024 | TBC |
Co-op | TBC | 4% |