Warm wishes for a joyful Labor Day Weekend from everyone at E-Poll Market Research. As we head into fall, enjoy these Top 10 trending topics from our E-Score research suite to date.
1. Impactful Brand Partnerships with a Creative Flair
Explore three creative brand partnerships that captured consumer attention through unexpected collaborations, including Hidden Valley Ranch with Burt’s Bees and GEICO with the NCAA. Each partnership is analyzed for its strategic use of creativity and cross-brand appeal to engage specific demographics and boost visibility. See our analysis here.
2. How To Get the Greatest Value Out of Multiple Data Sets
Discover how to unlock the full potential of multiple data sets by integrating them for richer insights. With the E-Score product suite, you can seamlessly align diverse data sources to enhance decision-making and drive business growth. You’ll find practical tips for leveraging these tools to optimize outcomes here.
3. Millennials are Turning 40 – What’s Ahead?
Millennials are entering their 40s, bringing new dynamics to consumer trends and brand engagement. Explore how this influential generation’s evolving preferences are shaping the future, and what brands should anticipate as Millennials navigate midlife. Check out our analysis here.
4. Your Guide to TV Newfronts: Unlocking the Power of Data
As Newfronts approach, leveraging the E-Score suite is crucial for data-driven decisions. With our insights and KPIs, E-Score helps optimize monetization, programming, and brand partnerships. Gain a competitive edge by identifying opportunities and evaluating strengths and weaknesses.. See our analysis here.
5. Unlock New Brand Partnerships with E-Score Music Highlights
We’re thrilled to unveil a major upgrade to E-Score Music, offering deeper insights into music artists’ equity, extendibility, and fan engagement. The enhanced features make artist and band licensing more promising and simplify opportunities for expanding your brand’s influence. Learn more about the upgrade here.
6. Will 2024 Be the Peak Year of Brand Collaborations?
As we start the year off, partnerships and collaborations between brands continues to be a popular strategy, and for good reason: they’re proving effective at powering growth, innovation, and relevance. We examine the trends and factors influencing successful partnerships and how brands are adjusting their strategies for maximum impact. See our findings here.
7. How Personal Care Brands Thrive in a Competitve Marketplace
Today’s personal care market is a diverse landscape catering to the distinct preferences of both men and women. Using E-Score Brand, we identified personal care brands with a strong profile among the 18-49 consumer demo. We explore strategies for differentiation, consumer engagement, and leveraging market trends to achieve growth and success. Learn more here.
8. Paris 2024 Games: A Golden Opportunity for Brands and Athletes Alike
The 2024 Paris Olympics offer athletes a global platform to showcase their skills and potentially secure lucrative endorsements. Using E-Score Celebrity and E-Score Brand, we highlighted some of the top Team USA athletes as well as a few brand sponsors that are looking for a post-games bump to their profiles. See our analysis here.
9. How Do Agencies Discover the Ideal Endorsement Partnership?
Agencies are finding it tougher to select the ideal celebrity partnerships for their brands. E-Score Celebrity offers a solution with its extensive database of over 13,000 celebrities, facilitating the discovery and execution of effective endorsements, audience engagement, and brand alignment. Learn more about it here.
10. Sports Power Brokers: Next Generation Athletes and Dominant Leagues
Sports entertainment is expanding with streaming platforms offering more live events and diverse content, such as behind-the-scenes programs and interactive experiences. This approach attracts a younger, global audience. Using data from E-Score Brand and E-Score Celebrity, we evaluate the impact and media potential of sports leagues and athletes. See our analysis here.
Stay Tuned!
Our newsletter will continue to explore these and many other hot topics that directly impact your business:
- Fan Passion Unleashed: Fresh PFI Insights, Top Rankings, and Key Brand Opportunities
- How do Character Metrics Boost Brand Value?
- Inside America’s Political Divide: Celebrities, Brands, and TV Trends Across Party Lines
- And many more…
Enjoy your holiday and we will see you back Tuesday!
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